Majid Al Futtaim’s Precision Media and Publicis Media Forge AI-Powered Partnership
02 Jun 2025
• Precision Media will deliver comprehensive in-store and digital advertising solutions for brands within Publicis Media Middle East’s portfolio.
• The collaboration complements Carrefour’s digital transformation efforts by leveraging AI-powered in-store screens for relevant, real-time, audience engagement.
Dubai, United Arab Emirates, 2 June 2025: Majid Al Futtaim’s dedicated retail media network, Precision Media, today announced a strategic partnership with Publicis Media Middle East. This collaboration - Precision Media’s largest agency partnership in the region - will deliver a full suite of AI-powered omnichannel solutions, leveraging data-driven targeting and closed-loop measurement.
As retail media takes on a central role in modern advertising strategies, Precision Media is seamlessly integrating in-store and digital audience engagement.This partnership allows brands to reach high-intent shoppers while leveraging past shopping behaviours with targeted, relevant messaging which delivers measurable results. The omnichannel ecosystem enhances targeting precision and maximises media performance efficiency for participating brands.
Dr. Gunther Helm, Chief Executive Officer at Majid Al Futtaim Retail, stated: “By tapping into a network that reaches over six million unique customers - Precision Media is redefining the role of retail media within broader media strategies. Through deep customer insights and AI-powered in-store engagement combined with real-time transactional data, we enable brands to achieve precision targeting, measurable impact, and meaningful customer reach.”
“Through our partnership with Publicis Media Middle East, we aim to serve as the trusted media partner for brands seeking seamless and meangiful customer engagement through an integrated omnichannel approach.” Added Helm.
Publicis’ porforlio of brands can now access Precision Media’s network of 212 digital screens across 25 Carrefour hypermarkets in the UAE, powered by sensor-based AI technology. This creates a dynamic advertising platform that adapts in real-time to shopper demographics and behaviours.
Tony Wazen, CEO of Publicis Media Middle East, said: “Majid Al Futtaim is one of the most influential retail players in the region, and a long-standing strategic partner for Publicis Media. As their retail media network continues to grow and mature, this collaboration marks a natural next step in our shared journey. By combining Precision Media’s data-rich environment with our omnichannel planning capabilities, we’re unlocking smarter, more connected retail media solutions that deliver measurable impact for brands and meaningful experiences for consumers.”
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