Majid Al Futtaim Fashion is the distribution partner for world-class fashion and retail brands in the region, developing their presence across the Middle East. The company’s aim is to be the international retail partner of choice for some of the world’s most desirable brands. Majid Al Futtaim Fashion has a proven track record in successfully launching international fashion brands in the MENA region, with deep regional experience and knowledge that continues to attract some of the world’s most innovative and exciting brands.
As the mother distributor for the internationally renowned Juicy Couture brand, the fashion retail arm of Majid Al Futtaim Ventures, Majid Al Futtaim Fashion has the rights to operate the brand throughout the region. Juicy Couture is one of the most popular affordable-luxury lifestyle brands in the Middle East and continues to be a retail success with over 20 stores currently open across the region and further plans to expand within existing market in 2015.
With strong expansion plans in 2015, Majid Al Futtaim Fashion will be introducing Canadian yoga-inspired athletic apparel company, lululemon athletica to the region as well as fashion-forward UK fashion brand, AllSaints. For both brands the partnership with Majid Al Futtaim Fashion is a first ever experience in their respective global retail expansion. Value UK fashion brand, Peacocks was also brought to the region by Majid Al Futtaim Fashion with stores opening in KSA and the UAE. Other brands operated by Majid Al Futtaim Fashion include one of the UK’s leading fashion retailers Jane Norman, the eclectic Spanish brand HOSS Intropia, and the iconic fashion brand Halston Heritage.
In early 2013, Majid Al Futtaim Fashion announced a joint ventures agreement with the leading American retailer and casual wear clothing brand, Abercrombie & Fitch Co. (A&F), with respect to its Hollister and Abercrombie & Fitch brands. The ongoing agreement is to develop Hollister and Abercrombie & Fitch’s presence within the UAE, in line the brand’s international growth. As Abercrombie & Fitch Co.’s first physical foray into the Middle East, the landmark joint venture partnership with Majid Al Futtaim Fashion significantly broadened A&F’s regional potential across the GCC, further adding to the region’s offering of exceptional market leading international brands.
Further expansion plans for Majid Al Futtaim Fashion include introducing its first homewares brand to its portfolio by launching Maisons du Monde in the region in 2015.