Aggressive expansion plans to introduce brand across the GCC and Levant
Dubai, United Arab Emirates: Majid Al Futtaim Fashion, a leader in fashion retailing in the Middle East, has signed an agreement with HALSTON to bring the HALSTON HERITAGE brand to the territory. Built on the core principles of the iconic HALSTON brand – simplicity, sensuality, sophistication, and timeless elegance – HALSTON HERITAGE mixes legacy codes with a new modern edge to create a women’s collection of ready-to-wear and accessories that defines approachable luxury. The deal will result in the widespread expansion of the brand across the GCC and Levant region, introducing its collections to the Middle East consumer through stand-alone stores
“This is an exciting announcement that underscores Majid Al Futtaim Fashion’s position as the international retail partner of choice for some of the world’s most desirable brands,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, the parent company of Majid Al Futtaim Fashion and developer of innovative concepts across the Middle East . “The Middle East consumer is known for their refined tastes for luxury and elegance, creating an ideal platform for the introduction of the HALSTON HERITAGE brand to the region.”
Founded in the 1960’s, the HALSTON legacy spans decades and continues to influence the fashion world today. Once noted as the ‘premier fashion designer in all of America’, HALSTON has been loved and worn by such discerning fashion icons as Elizabeth Taylor, Bianca Jagger and Lauren Bacall. Today, under the helm of Chairman & CEO Ben Malka, an industry veteran, HALSTON HERITAGE has evolved into an approachable luxury brand associated with modern style icons such as Gisele Bundchen and Halle Berry, among many others.
“We are delighted to be bringing such an iconic fashion brand to the Middle East,” said Asil Attar, CEO of Majid Al Futtaim Fashion. “We anticipate tremendous demand for the HALSTON HERITAGE signature silhouettes, and the brand’s use of luxe fabrics in effortless, modern forms will unquestionably resonate with the Middle East’s most fashionable consumers.”
“With such strong knowledge of the region’s ever changing retail landscape, coupled with unsurpassed market reach, Majid Al Futtaim Fashion is an ideal partner to drive international growth for the HALSTON HERITAGE brand in the Middle East,” said Ben Malka, Chairman & CEO of HALSTON. “We look forward to working Mr. Ismail and Ms. Attar to bring the HALSTON HERITAGE retail experience to the international marketplace.”