Supporting our local people

27 Jan 2019
Case_Study_Supporting_Local

Majid Al Futtaim - Retail is proud to be a positive contributor to the local communities we serve. Supporting local industries is important to transforming people’s lives.

Majid Al Futtaim - Retail is proud to be a positive contributor to the local communities we serve. Supporting local industries is important to transforming people’s lives.


In 2017 we signed a number of agreements committing us to purchase and market local agricultural and fisheries products in our retail stores. One example is the Memorandum of Understanding we entered with The Ministry of Climate Change and Environment in the UAE where demand for fresh, organic produce is on the rise.


Under the terms of this agreement, Majid Al Futtaim - Retail helps local suppliers to sell and promote their products through free listings and shelf space. We also support the Ministry’s social initiative which gives eligible businesses heavy discounts on equipment and training in areas including organic farming practices.


In this context, Majid Al Futtaim - Retail is not only stimulating local jobs and industries, we are also slashing food miles while bringing fresher, more organic products to our customers at even better value. For instance, local fish is around 30% cheaper, more in line with the seasons and delivered fresh.


Encouraged by the huge success of this scheme, we have embarked on others elsewhere. This includes Oman, where social progress and economic development is impeded by youth unemployment and access to education.


As well as supporting the efforts of various national Governments to strengthen their economies and boost local jobs, we know that these initiatives will foster an appreciation for sustainable food and encourage more people to become wiser consumers.

 
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