Dubai, United Arab Emirates – 2 October 2026: SAVA, the first Emirati modern discount retailer, owned and operated by Majid Al Futtaim, is celebrating its first anniversary in the UAE, having rapidly expanded to a network of 17 stores across the country in just one year. Since launching in October 2025, SAVA has recorded nearly three million customer visits, reflecting growing demand for affordable, high-quality everyday essentials and a convenient shopping experience.

Building on its first-year growth, SAVA plans to expand to 100 stores across the UAE in the next 5 years, reinforcing Majid Al Futtaim's continued investment in the country's retail sector. The expansion reflects the company's commitment to customer-centric growth and retail innovation, while extending SAVA’s promise of 'Simply Unbeatable Value' to more communities across the country. SAVA now employs more than 200 people across the UAE, supporting its growing store network.

To mark the milestone, SAVA is launching its '1 Year of Unbeatable Value' anniversary campaign throughout October. The campaign will feature offers focused on a different product category each week, alongside in-store celebrations and weekend activities. SAVA stores will host tastings and spin-the-wheel activities with prizes from 22–25 October.

Drawing on Majid Al Futtaim’s decades of retail experience and expertise in private-label development, SAVA offers a distinctive modern discount-retail concept that aims to raise expectations for what discount shopping can offer in the UAE. It combines the affordability of discount retail with a curated range of everyday essentials in a modern, well-organised store environment designed to make shopping quick and easy. More than 90% of its range is exclusive private-label products. Customers can choose from more than 1,800 products and more than 250 weekly offers, helping families stretch their dirhams further.