Sustainable Wildlife Programme

Majid Al Futtaim’s Ski Dubai at the Mall of the Emirates in Dubai is home to a colony of 24 King Penguins in support of global wildlife preservation and to promote the education of sustainable wildlife programmes.

The Snow Penguin Program was launched in July 2018 at Ski Egypt, raising both the awareness about penguins, as well as environmental conservation efforts.

Man Enjoying iFly Dubai

First iFly Dubai Indoor Wind Tunnel

iFly Dubai, at City Centre Mirdif in Dubai, is the first indoor wind tunnel in the world to be attached to a mall. It is also the world’s first double vertical wind tunnel.
Kempinski Room With Ski Dubai View

Kempinski Aspen Chalet

The iconic Kempinski Aspen Chalets are the perfect setting for a delightful and magical experience.


Featuring stunning views of Ski Dubai’s slopes, guests are transported to the European Alps, complete with a wide range of winter-inspired amenities and a crackling fireplace facing the spacious mountain ski lodge.

Majid Al-Futtaim Logo on

Investing in Data and Analytics

To continue to revolutionise customer experiences, Majid Al Futtaim is making a significant investment in a first-of-a-kind neuroscience study and advanced analytical capabilities to ensure delivery of unique and engaging customer experiences.
Living Room

First Movie-themed Hotel Suites

Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites tailored to offer unique customer experience for guests.