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First VOX THEATRE by Rhodes

At Mall of the Emirates in Dubai, VOX THEATRE by Rhodes is the world’s first cinema to offer fine dining from a Michelin star chef.

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Sustainable Wildlife Programme

Majid Al Futtaim’s Ski Dubai in Mall of the Emirates, Dubai, is home to a colony of 24 King Penguins in support of global wildlife preservation and to promote education of sustainable wildlife programmes.

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First iFly Dubai Indoor Wind Tunnel

iFly Dubai, at City Centre Mirdif in Dubai, is the first indoor wind tunnel in the world to be attached to a mall. It is also the world’s first double vertical wind tunnel.

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First Indoor-Outdoor Waterpark

Located in City Centre Bahrain, Wahooo! is the region’s only indoor-outdoor waterpark, which also features the world’s first full-sized surfing machine.

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Investing in Data and Analytics

To continue to revolutionise customer experiences, Majid Al Futtaim is making a significant investment in a first-of-a-kind neuroscience study and advanced analytical capabilities to ensure delivery of unique and engaging customer experiences.

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First Movie-themed Hotel Suites

Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites tailored to offer unique customer experience for guests.

 
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