Brand debuts in Lebanon with flagship boutique
Juicy Couture now present in UAE, Kuwait, Bahrain & KSA
Dubai, UAE, 23rd December, 2010: Juicy Couture, the international leading contemporary brand of casual lifestyle clothing, recently opened their first boutique in the capital city of Lebanon, at the popular shopping destination, Downtown Beirut.
The grand opening of the boutique in Beirut was the culmination of the brand’s hugely successful expansion plan in the region for 2010. The year saw the opening of a number of new boutiques in the region including a debut store in Abu Dhabi; two new stores in Dubai - at Mall of the Emirates and Mirdif City Centre, a second store in Bahrain at Bahrain City Centre and in Saks Fifth Avenue, Riyadh.
“It has been an extremely triumphant year for Juicy Couture in the region. It began with the celebration of the brand’s successful entry into Kuwait, Bahrain and Saudi Arabia in 2009, and then further expansion with additional boutiques, larger collections and new markets. In 2010, not only did we spread the brand to key locations in Dubai, but also debuted in markets like Abu Dhabi and Lebanon which hold a tremendous fashion and business potential for Juicy Couture,” says Ahmed Galal Ismail, Chief Executive Officer, Majid Al-Futtaim Ventures, the parent company of Majid Al-Futtaim Fashion, that retails Juicy Couture in the region.
The new boutiques in Abu Dhabi and Lebanon were the latest additions to Juicy Couture’s strategic expansion in the region. Designed in the latest store concept for Juicy Couture, boutiques feature the entire range of products from kids fashion to women, from handbags to accessories and most notably the velour tracksuits which have been Juicy Couture’s all-time favourite signature.
The debut boutique in Down Town Beirut also showcases the largest track suit wall in the Middle East, featuring the signature collection of tracksuits in different colors. The store also features a full range from Juicy Couture Kids. A big hit with the Hollywood celebrities and their children, the label’s kids’ range has redefined couture for children with the trendiest garments and accessories for kids aged from 1-14 years.
“Lebanon is an especially exciting market for us and we are delighted to introduce an exclusive Juicy Couture brand boutique in Beirut, a city known as the fashion hub of the region. There has been a great demand for Juicy Couture products from this part of the world and we are happy to serve the fashionistas of Lebanon in their hometown,” says Asil Attar, Chief Executive Officer, Majid Al-Futtaim Fashion.
Juicy Couture first arrived to Middle East in 2008 with its first store in Dubai, opened in Emirates Towers. In less than two years the brand’s presence has expanded to Saudi Arabia, Bahrain, Kuwait, now Lebanon and also four more stores in the UAE.
Majid Al-Futtaim Fashion will continue to strengthen the presence of Juicy Couture in the region and UAE in 2011; opening new stores and building stronger brand manifestation and customer confidence in the brand.
About Majid Al-Futtaim Fashion:
Majid Al-Futtaim Fashion is a fully owned subsidiary of Majid Al-Futtaim Ventures, part of the Majid Al-Futtaim Group. The company operates a number of fashion brands throughout the GCC & Levant region including Juicy Couture, HOSS Intropia, Jane Norman, Mexx, Liz Claiborne & Monet & Co.
About Juicy Couture:
Founded in 1994 by Pamela Skaist-Levy and Gela Taylor, as premium designer, marketer and wholesaler of chic, sophisticated basics for women, Juicy Couture has attracted many a Hollywood diva and style-conscious women alike over the years from Madonna to Jessica Biel. The flattering, slender fit of the products, the price points, the exclusive distribution and the loyal celebrity following have all played an important role in shaping the brand.
Store information of Juicy Couture in UAE:
NEW!! Juicy Couture, Marina Mall, Abu Dhabi: 02 658 0397
Juicy Couture, Mall Of Emirates, Dubai: 04 3411259
Juicy Couture, Dubai Marina Mall, Dubai: 04 434 2638
Juicy Couture, Emirates Towers, Boulevard, Dubai: 04 330 0016
Juicy Couture, Mirdif City Centre : 04 2843075
Store information of Juicy Couture in GCC & Levant:
NEW!! Juicy Couture, Downtown, Beirut
Juicy Couture, 360, Kuwait
Juicy Couture, Al Aali Mall, Bahrain : +973 17581023
Juicy Couture, Bahrain City Centre, Bahrain: +973 17178539
Juicy Couture, Saks Fifth Avenue, Riyadh, Kingdom of Saudi Arabia
Juicy Couture, Faisaliah, Riyadh, Kingdom of Saudi Arabia