Movie goers can enjoy 15 screens, including a huge 20 meter VOX MAX screen and 4 VOX GOLD luxury theaters at the first VOX Cinema outside of the UAE
Beirut, Lebanon, 22 April 2013 - VOX Cinemas, the region’s most innovative and now largest cinema operator has arrived in Beirut offering Lebanese movie-goers the most exciting VIP cinema experience to date. Under the Majid Al Futtaim Ventures arm, VOX Cinemas has launched the biggest, state of the art luxurious cinema venue at Beirut City Centre. Housing 15 screens (9 of which are 3D enabled), 4 VOX GOLD luxury theatres, the biggest screen in Beirut with its VOX MAX 20 meter screen, add in gourmet dining options in its VOX Café and candybars, and movie goers are in for a real treat.
“VOX Cinemas in Beirut City Centre is our eighth cinema, and the first cinema we have opened outside of the UAE in the Middle East,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, which owns VOX Cinemas. “We are delighted for Beirut City Centre to be our first step in our strategic expansion plan across the GCC region, as VOX Cinemas more than doubles its screen count in 2013. It’s a very exciting time for the Majid Al Futtaim Ventures family and Beirut City Centre has been an incredibly supportive partner in helping VOX Cinemas fulfill this vision of regional expansion.”
All 15 of VOX Cinemas’ screens at Beirut City Centre are fully operational, including the impressive VOX MAX screen – a first for the country. Boasting a 20-metre wide screen with 100% digital images, movie-goers will be able to enjoy a realistic and fully immersive cinema experience. VOX MAX also features Dolby Surround 7.1 multi-channel surround systems, 4K digital projection – offering four times the resolution and pixel quality than regular screens and spacious MAX seats for extra comfort.
In addition, VOX Cinemas introduces another first to Beirut – a premium offer with four VOX GOLD Cinemas for those wanting a more exclusive and luxurious experience with fully reclining seats, a gourmet style restaurant menu with waiter service to your seat whilst watching the movie, and an exclusive VOX GOLD lounge.
“We are incredibly proud that VOX Cinemas will offer Beirut movie-goers something different, something special,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “VOX Cinemas will set a new standard of cinema in the Beirut Market with the introduction of our VOX MAX brand and its biggest screen in Beirut at 20 meters along with 4 of our luxury cinemas VOX GOLD which offers unparalleled luxury with fully reclining seats and waiter service to your seat whilst watching a movie. We’ve invested in the latest digital cinema technology to offer a compelling movie-going experience unmatched in any of our key markets and our guests can be comfortable in the knowledge that when visiting VOX Cinemas, Beirut City Centre, that every session, every day, in every cinema meets an incredibly high technical standard. I’m delighted to open the doors to VOX Cinemas in Beirut City Centre, creating a true, wholly integrated leisure, entertainment and shopping destination for the wider community.”
VOX Cinemas will raise the standards of the cinematic experience for the Lebanese community. Aside from introducing VOX MAX and VOX GOLD, the new VOX Cinemas in Beirut City Centre will include, more spacious seats, digitally-enabled large screens in all its theatre halls, and offer hassle-free ticketing options whereby customers can purchase tickets in advance at www.voxcinemas.com or on the mobile site m.voxcinemas.com, using our express kiosks located in the cinema lobby or at the combined ticket and candybar counters reducing the need to queue twice.
VOX Cinemas is located in ‘Beirut City Centre’, the first retail development in Lebanon by Majid Al Futtaim Properties, a leading developer of shopping malls, together with hotels and ‘mixed-use’ community projects in the MENA region.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience featuring high-resolution 4K digital projection systems, immersive digital 3D content, fully digital cinema screens, expansive VOX MAX screens, as well as premium VIP, VOX GOLD, VOX Plus and value-oriented seating alternatives. With 68 screens currently across seven locations in the UAE and now adding 15 screens in Lebanon, the VOX Cinemas experience includes extensive dining choices from VOX Cafes as well as traditional candybar offers, and an extensive menu attached to their VOX GOLD ultimate cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. Majid Al Futtaim Ventures is the growth engine responsible for developing new enterprises to deliver the most innovative concepts to the Middle East.