Dubai: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has announced it has significantly increased its investment in the VOX Cinemas business from an initial AED 750 million announced in March 2014 to a total of AED 1 billion. The funds will facilitate the ongoing enhancement of existing cinemas in current markets, whilst supporting the company’s expansion plans to open new locations in existing and new MENA markets, to attract a further 50 million customers over the next five years.
Since opening its first Cinema in Ajman City Centre launched in 1999, VOX Cinemas has grown to be the region’s largest cinema exhibitor, holding the coveted position as the number one highest grossing cinema in each of the markets in which it operates. Majid Al Futtaim Cinemas continues to deliver an outstanding performance in the MENA region, posting a 50% growth in VOX Cinema admissions from January to April 2015 in comparison to the same period in 2014.
Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas – VOX Cinemas, said: “Over the last few years we have built the VOX Cinemas business from the ground up with Majid Al Futtaim, their vision and commitment to our brand have been key drivers of our success. This investment will further enable us to maintain our position at the forefront of the regional cinema industry whilst supporting our continuous efforts to innovate and create great moments for everyone every day.”
Majid Al Futtaim Cinemas is celebrating its 15 year anniversary this year, during which time it has screened more than 5,000 films to 50 million customers in the Middle East. The secret of the company’s success lies in its focus on bringing some of the Middle East’s most innovative and customer-focused cinema experiences, including Dolby Atmos surround sound technology, luxury cinemas, state-of-the-art large format screens delivering crisp digital images, DepthQ® 3D technology, 4DX technology, and world-class venues and F&B menus.
Complementing the 129 screens present across the UAE, Oman and Lebanon, the company has now opened its 10th VOX Cinema in the UAE and the 13th VOX Cinema in the region at Burjuman Mall in Dubai this weekend. The new VOX Cinema boasts 14 screens including four luxurious VOX GOLD screens, 1 VOX MAX big screen experience giving audiences the big wide screen cinema experience and one VOX Kids theatre for private parties and children’s events.