Dubai: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has opened a new VOX Cinemas today at Nation Galleria in Abu Dhabi. Giving luxury cinema a new home, the new VOX Cinemas will offer movie fans the chance to enjoy the best in movie entertainment while indulging in unrivalled premium surroundings.
The new 11-screen cinema will seat 800 people at full capacity, increasing the company’s footprint to a total of 122 screens across the UAE and 154 across the region. The latest outlet opening fulfils market demand in Abu Dhabi for more luxury focused cinema attractions based on trends noticed within the Abu Dhabi market when VOX Cinemas opened in Yas Mall last year. This location performed beyond expectations, particularly in regards to the premium concepts offered, confirming the demand for luxury experiences within this market.
Featuring four VOX GOLD luxury cinemas, Abu Dhabi residents and visitors can now relish in intimate and private surroundings and enjoy the gourmet menu options on offer. Keeping customers at the heart of the VOX experience, VOX GOLD cinema goers will also benefit from wall-to-wall screens, al a carte waiter services, fully reclining armchairs with foot rests and private lounge areas to enjoy before or after the movie.
The new cinema also includes seven VOX Cinema screens, two of which are fitted with surround Dolby Atmos sound. This newgeneration of sound technology creates a multi-dimensional environment, with speakers embedded across the walls and ceiling, providing realistic surround sound. Cinema goers choosing this option will be treated to exceptional VOX Cinemas facilities in addition to ultra-comfortable standard and VIP seating to sink into while watching the biggest blockbusters on screen.
Adding an extra dash of first-class treatment, a private lift can be made available to specific VIP guests upon entering and exiting the cinema. Creating a passage from the carpark straight into the VOX Cinemas foyer, the private lift is a great option for VIP guests who treasure their privacy.
Speaking about the new VOX Cinemas launch, Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas – VOX Cinemas, said: “Luxury is something that we have mastered over the years within our various VOX Cinema outlets across the region and Nation Galleria in Abu Dhabi is the perfect location to open this new cinema which is our most luxurious one yet in the capital. This year marked our 15th anniversary and we have every intention of continuing our efforts in delivering great moments and customer-focused premium cinema experiences for everyone over the next fifteen years, introducing new features and concepts to complement our luxury offering.”
He continued: “We are confident that our new VOX Cinemas at Nation Galleria will cater to the needs of both wider audiences and the elite customer base in Abu Dhabi and are excited to open our doors to them today.”
To celebrate the launch, VOX Cinemas will offer all customers who watch a movie in VOX GOLD at the new cinema between July 16th, 2015 and August 15th, 2015 the chance to enter the draw to win a money can’t buy experience. The winner will be rewarded with an exclusive VOX Cinemas experience worth over AED 100,000 which will include: