Carrefour Continues Successful Partnership with RTA with New Carrefour City Burjuman Store Opening

05 Aug 2015
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Coined as ‘the neighbouring convenience store’ the newest Carrefour City will be the fourth concept store to open in the UAE since 2014

Dubai, UAE: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has today announced the opening of its new Carrefour City store at Burjuman Metro Station, highlighting the company’s ongoing partnership with Dubai’s Roads and Transport Authority (RTA).

Situated in the heart of the station, the 230 SQM store brings a new level of convenience to on-the-go shoppers, whilst offering the best of Carrefour’s diverse product range at competitive prices.

Shoppers can choose from the brand’s ready-to-eat range, which includes a variety of snacks and sandwiches. With quality and freshness at the core of Carrefour’s brand values, there is also an array of organic produce, as well as everyday essential household goods.

Carrefour City Burjuman joins three other Carrefour City stores in Dubai, including Carrefour City Union and Al Fahidi, which are both under the RTA partnership.

All Carrefour City stores are tactically positioned in local neighborhoods, easily accessible to communities and in highly populated areas such as transport terminals and shopping centers.

With stores outside metro offering extended operating hours from 6 am to 12 am, Carrefour City is the one-stop-shop for customers’ last minute needs. With designated ‘service points’ in stores, shoppers can top up their Nol cards, pay their bills and purchase mobile phone credit.

Frank Rouquet, Vice President Carrefour Market - Carrefour Market UAE, Qatar, Oman, Kuwait and Bahrain, said: “The opening of the new Carrefour City store in Burjuman marks an important milestone for the partnership between Majid Al Futtaim and RTA. As the demand for convenient retail experiences increases, and the number of residents and communities in Dubai continues to grow, we always look for new ways to adapt our offering. Partnering with RTA allows us to reach a new shopper segment through our neighbouring convenience store concept and bring our unique Carrefour offering and great moments to an even wider customer base.”

Abdullah Yousef Al Ali, CEO of RTA’s Rail Agency said: “Carrefour City Burjuman RTA is the third store to open under the Majid Al Futtaim and RTA partnership, and a significant step in the integration of RTA’s services. We look forward to continuing the enhancement of the travel experience of public transport users across Dubai through this pioneering partnership.”

 
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