A Sneak Peek Inside the World of Fashion at Mall of the Emirates

13 Sep 2015
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The fifth annual ‘World of Fashion’ celebrates the mall’s 10th anniversary

Dubai, UAE; September 13, 2015: Majid Al Futtaim’s premium fashion and lifestyle destination, Mall of the Emirates, invites visitors to take a closer look inside the refreshed ‘World of Fashion’ format on September 15-19, which for 2015, blurs the lines between interiors and the newest fashion and beauty trends.

 Mall of the Emirates’ Central Galleria will be transformed into an all-new, innovative and dynamic residential setting, allowing style mavens and beauty lovers to admire the visually stunning backdrop. As visitors wander through the dressing room, boudoir, gallery, wellness retreat, and garden of the chic house, they can get a first-hand look at the Autumn/Winter fashion, beauty, and design trends that will influence the region’s style-setters in the coming year.

 Taking the form of a beautiful walk-in wardrobe, The Dressing Room includes everything from evening and daywear, to bags, shoes, and other fashion accessories. Guests can opt for private styling sessions from some of the best-dressed experts in town. Video tutorials will also be running throughout ‘World of Fashion,’ with tips and tricks for visitors on how to achieve the latest looks.

 Moving in to The Boudoir, a space dedicated to hair and beauty, guests will get the chance to watch Armani’s Middle Eastern make-up artist demonstrate her beauty skills on a model, as they browse hair displays, product presentations, and video tutorials, alongside fine jewellery and accessories. 

 A dedicated art space, The Gallery, will bring together the realms of fashion and culture by hosting an exclusive and interactive exhibition with renowned artist eL Seed, known for his distinct style in mixing traditional Arabic calligraphy and street art, alongside captivating film screenings, and the opportunity to catch an artist at work, as they create a 10th anniversary commemorative artwork for Mall of the Emirates.

 Taking a moment to slow down, The Wellness Retreat will educate on the practice of good eating habits, with 10-minute healthy cooking tutorials, as well as an insight into the world of wellness, recipe inspiration, and the latest in sports luxe fashion.

 Finally, The Garden will be home to live discussions and performances of renowned artists including Elissa, eLSeed, Megan Hess and Joanna Broomfield.  With 60 seats, Mall of the Emirates’ guests will be able to relax and ruminate on ‘World of Fashion’ 2015. On September 15 at 7pm, The Garden will also host a fashion show by multi-brand design house Etoile, to present individual and beautiful collections to the seated VIP guests, and mall visitors.  Following immediately is the highlight of the opening night, where one of the Middle East’s most prominent celebrities, Elissa, share her insights on personal style during a VIP appearance.

 Here is the full calendar:

WORLD OF FASHION 2015

Tuesday, 15 September 2015

1:30 PM

Private Media Preview

2:00 - 5:00 PM

VIP House Tours (by invitation only) with live music by Joanna Broomfield and trio classic

8:00 PM

Etoile Fashion Show

8:00 PM

Live Q&A with Elissa, one of most celebrated talents in the region

Wednesday, 16 September 2015

2:00 - 5:00 PM

VIP House Tours (by invitation only) with live music by Joanna Broomfield and trio classic

7:00 PM

Live Q&A with eL Seed, French Tunisian calligraffiti artist

Thursday, 17 September 2015

12:00 PM

Live Q&A with Megan Hess, international fashion illustrator

2:00 - 5:00 PM

VIP House Tours (by invitation only) with live music by Joanna Broomfield and trio classic

5:30 PM

Katakeet Junior Fashion Show

Friday, 18 September 2015

2:00 - 5:00 PM

House opens to public with live music by Joanna Broomfield

Friday, 19 September 2015

2:00 - 5:00 PM

House opens to public with live music by Joanna Broomfield

 

For more updates on ‘World of Fashion,’ please visit: www.facebook.com/malloftheemirates.  Mall of the Emirates also encourages online fans to support the campaign by following the mall’s official Instagram account:  http://instagram.com/malloftheemirates and using #WorldOfFashion15.

 
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