Fall/Winter campaign to see international celebrity appearances, runway shows and exhibitions
Dubai, UAE: Majid Al Futtaim’s flagship luxury destination, Mall of the Emirates, has announced the dates for the pre-eminent fashion event of the year – World of Fashion – which will be hosted from October 1 – 31, 2016. Now in its sixth edition, this year’s event promises to be a thrilling and exclusive experience with a roster of international style celebrities and beauty icons making their first World of Fashion appearance to celebrate the Fall/Winter season.
As part the month-long campaign, World of Fashion’s unique residential experience ‘House of Bazaar’ will take place from October 10 – 15 set in the mall’s Central Galleria, inviting guests to immerse themselves in fashion, design, beauty and art, all under one roof.
On October 13, for the first time in the Middle East, Mall of the Emirates will host Simply Stylist – a premier conference solely focused on fashion and beauty insiders, industry leaders and influencers. With conferences spanning across the United States and reaching a global audience, Simply Stylist provides a unique destination for brands and influencers to interact, share and learn.
The full line up of World of Fashion will be revealed in the coming weeks including fashion celebrity guests, international style speakers, workshops, exhibitions and the list of contemporary and luxury brands set to take the runway.
“As the leading fashion destination in the region and with our commitment to continuously innovate, we are delivering an all-new experience at World of Fashion 2016 – with an international guest list of style celebrities that lead in the fashion world today, collaborating with the most prominent brands and successful designers on the map. October promises to be a month of great fashion moments at Mall of the Emirates, in line with Majid Al Futtaim’s vision: to create great moments, for everyone, everyday” said Hussain Moosa, Associate Director for Mall of the Emirates.
In 2015, Mall of the Emirates delivered an experiential five-day fashion and beauty collaboration with celebrated entertainer and style star Elissa in celebration of its 10th anniversary. Guests were treated to an up close and personal interaction with the region’s trendsetters and the finest fashion brands such as Gucci, Christian Louboutin, Valentino, Fendi, Burberry, Celine, Ralph Lauren, Versace, Ferragamo, Victoria Beckham, Bulgari, Tom Ford, Giorgio Armani, and many more.
As Mall of the Emirates gears up for another incredible first-time fashion experience during World of Fashion 2016, stay tuned to the mall’s social media pages for further information: