Honoured with ‘Best Marketing Campaign’ and the prized ‘Industry Partner of the Year’ Award

19 May 2013

Majid Al Futtaim Finance wins top honours at VRL Prepaid Middle East Awards 2013. Honoured with ‘Best Marketing Campaign’ and the prized ‘Industry Partner of the Year’ Award

Dubai, UAE: Majid Al Futtaim Finance reaffirmed its leadership position within the prepaid industry as it was awarded two awards, including top honours as the ‘Industry Partner of the Year’ and ‘Marketing Campaign of the Year – MyNetCard’  at the recent VRL Prepaid Middle East Awards 2013. The event, which was sponsored by Visa, celebrated the most dynamic players in the prepaid industry, recognising excellence across a number of categories while discussing new trends within the growing industry. Last year Majid Al Futtaim finance took home top honours for its successful Mall Gift Card program, ‘Closed-loop/ Retailer Program of the Year,’ further demonstrating its continued success in the industry.

“We are delighted that we have been recognised by our industry peers,” said Rasool Hujair, CEO of Majid Al Futtaim Finance. “It’s been a truly successful year for Majid Al Futtaim Finance, highlighted by new prepaid product launches, innovative marketing campaigns and new partnerships which will support our expansion plans for the region. I would like to thank the Prepaid Middle East Summit Awards 2013 for continuing to drive the prepaid industry forward.” 

Majid Al Futtaim Finance was one of the first companies to introduce the concept of the prepaid card in the UAE. Starting with the launch of the Visa Gift Cards at partner shopping malls across the region, Majid Al Futtaim Finance has since developed a strong B2B incentive program that have attracted globally renown brands such as Toshiba and Microsoft. Recently, Majid Al Futtaim Finance announced expansion plans that will see its prepaid card programs rolled out in Qatar, Oman, Lebanon & Egypt, reaffirming its status as the ‘Industry Partner of the Year.’

MyNetCard was the first of its kind e-commerce prepaid card that catered to a specific demographic of online shoppers. To win the ‘Marketing Campaign of the Year’, Majid Al Futtaim Finance executed a strategic marketing campaign that educated people about this new card category, and also resonated with them through highly impactful visuals. MyNetCard was successfully launched across more than 100 retail outlets across the UAE, and is today one of the most successful prepaid cards in the market for online payments. Customers frequently use the popular MyNetCard to download music and games online as well as download mobile applications.

Majid Al Futtaim Finance prepaid cards are available at over 200 locations including Carrefour, ENOC,  EPPCO, Al Fardan Exchange, Al Ghurair Exchange, Sharaf Exchange and more. For more information, please visit: maffinanceprepaid.com.