The Brand’s First Stand-Alone Store in Lebanon

19 Aug 2013

Hoss Intropia’s Newest Boutique Brings Unique and Feminine Style to Beirut City Centre. The Brand’s First Stand-Alone Store in Lebanon

Beirut, Lebanon: - HOSS Intropia brings its eclectic Spanish fashion to Beirut City Centre, opening the brand’s first stand-alone store in Lebanon. Operated by Majid Al Futtaim Fashion, the apparel and retailing arm of Majid Al Futtaim Ventures, Hoss Intropia’s latest boutique furthers the brand’s success in the region, offering signature collections catering to the confident, cosmopolitan woman, who is looking for intelligent uniqueness and exceptional quality within the affordable luxury segment.

Hoss Intropia opened the store with its Spring Summer ‘13 collection which mixes classic nudes with pops of floral shades in a range of must-have dresses and separates. Shoppers at the new Beirut City Centre boutique will also be able to find an ample range of original handbags, innovative accessories and shoes in addition to the cosmopolitan range of women’s apparel.

The in-store concept of the 142 sqm boutique complements the sophisticated clothing range with an eclectic décor of luxurious fabrics and Hoss Intropia’s signature textured walls with decorative white floral detailing.

“The Hoss Intropia brand’s sophisticated range of affordable luxury fits really well within the consumer market in Lebanon and following the success of its presence in 5 multi-brand stores, it was a natural progression to open a stand-alone boutique in Beirut,” said Asil Attar, CEO of Majid Al Futtaim Fashion. “Beirut City Centre has seen great success since its opening in April this year, amongst the city’s residents and visitors alike, offering a variety of retail and lifestyle stores and was a perfect choice for our newest Hoss Intropia boutique.”

The brand has seen particular success in the Middle East with stores in Saudi Arabia, Kuwait and a newly opened store in the Villagio Mall in Doha, Qatar.

This boutique joins over 50 other stand-alone Hoss Intropia stores around the world, and the brand is also present in over 1500 multi-brand stores in 48 countries world-wide.

About Hoss Intropia:

Hoss Intropia is a Spanish company dedicated to the design, production and marketing of women's fashion clothing and accessories with an original and unique style that has become the hallmark of its two labels: Hoss Intropia and Hoss Intropia Miguel Palacio. The company was founded in 1994 and today is present in 48 countries with over 1,600 points of sale between its own stores - 19 in Spain, including the flagship stores in Madrid Serrano and Barcelona Paseo de Gracia; three in London, Rome (1) and Lisbon Portugal.  Its presence in the rest of the world is also growing with stores and points of sale in USA (6), Mexico (10), Qatar, Kuwait (2), Saudi Arabia (2), Indonesia and South Korea (3) and a selection of exclusive multi-brand and department stores in Russia, China, Japan, Australia, Turkey and the United Arab Emirates.

The firm’s message rests on the concept of Intropia, a term coined arising from the combination of two others, introspection and utopia. Intropia has been personified by famous women such as Tamara Rojo, Sophie Auster, Naomie Harris, Tamsin Egerton, Elettra Rossellini Weidemann, Maria Valverde, Carmen Kass, Florrie Arnold and Helena Christensen, Florrie, Elin Kling who have revealed the most intimate side of their personalities in the pages of Hoss Intropia’s catalogues. Meanwhile, Hoss Intropia has also been developing various corporate social responsibility activities as part of the company’s own objectives alongside charitable foundations and organizations such as Creative Handicrafts in India, Intermon Oxfam, Mi Pequeno Deseo and Boscana Foundation in Spain.