Magic Planet Celebrates 20 Years Of Rewarding Adventures

08 Nov 2015

This November marks 20 years since the opening of the entertainment destination’s first venue

Dubai, UAE: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, is celebrating a major milestone for Magic Planet, as this November marks 20 years since the opening of the family entertainment chain’s first location in City Centre Deira, two decades ago.

As one of Middle East’s most popular amusement centres, Magic Planet has firmly established itself over the last 20 years as a favourite entertainment destination for all of the family. In order to celebrate the anniversary, Magic Planet will be distributing 20,000 Magic Planet cards of varying values to gamers across venues and to shoppers in the Mall of the Emirates, City Centre Mirdif and City Centre Deira and other Majid Al Futtaim shopping malls in the region, from 20th October until 20th November through a number of in-venue and in-mall activations.

Adding an extra element of surprise, two of the 20,000 cards up for grabs will be golden cards loaded with 2,000 AED each for the lucky winners to enjoy, in a Magic Planet of their choice.

Keeping the celebrations going, Magic Planet has also partnered with VOX Cinemas located in Mall of the Emirates, City Centre Mirdif and City Centre Deira, to gift selected cinema-goers with Magic Planet cards throughout the first two weeks of November. The festivities are designed to reward and thank loyal Magic Planet fans, which reflects the brand’s ‘20 Years of Rewarding Adventures’ promise.

Omar El Banna, Marketing & Business Development Director at Majid Al Futtaim - Leisure & Entertainment, said: “Over the last 20 years Magic Planet has established itself as a leading amusement and entertainment destination in the Middle East. We are extremely proud to reach this milestone anniversary, and would like to celebrate and reward our visitors for their loyalty over the last two decades. Magic Planet is and will continue to be a well-loved attraction across the region. Our visitors’ experience and enjoyment is always at the forefront of our offering and going forward into the next 20 years, we remain dedicated to providing rewarding adventures and creating great moments for everyone every day.”

Since the first Magic Planet opening in City Centre Deira in 1995, the much-loved family outlet has experienced two decades of unprecedented growth across the Middle East. Magic Planet has evolved to become a major player in the entertainment and amusement industry with 20 venues across eight countries in the MENA region. Over the last 20 years, gaming fans have redeemed well-over 10 million prizes and the entertainment outlets’ combined  footfall is estimated at around 15,000,000 visitor’s year-on-year.