City Centre Ajman celebrates 20 years of the brand with admired Moroccan singer Saad El Mjarad

16 Dec 2015

Musical sensation set to captivate loyal fans in City Centre Ajman for the very first time

Musical sensation set to captivate loyal fans in City Centre Ajman for the very first time

Dubai, UAE: Majid Al Futtaim’s City Centre Ajman, the largest shopping mall in the Emirate that offers an integrated shopping and entertainment experience, will host the highly admired Saad El Mjarad for the first time in the Ajman. As part of Majid Al Futtaim’s celebrations for the 20th anniversary of the City Centre brand, the concert will be held on Saturday 19th December 2015, at 8pm in the outdoor area of City Centre Ajman.

The Northern Emirates have hosted various popular performers as part of the ongoing series of entertaining activities offered to the community. As the first concert of its kind in the Emirate, City Centre Ajman hopes to further contribute to deliver a notable calendar of events for its visitors, with the vision of creating great moments for everyone, everyday. A captivating performance with Moroccan musical talent Saad El Mjarad is set to dazzle loyal fans across the region.

Since his initial best-selling album Wala Alik released in 2013, Saad released two additional successful albums, Salina and Enty. The famous song ‘Enty Baghya Wahad’ from Enty, became world renowned and the popular icon was awarded at the Méditel Morocco Music Awards in 2014. Additionally, he was nominated for the Best Middle East Act at the 2014 MTV Europe Music Awards. The musical star’s latest release, ‘LM3ALLEM’ earned the Guinness World Record achievement and is the most viewed Arabic video on Youtube this year, with over 207 million views.

“City Centre Ajman is dedicated to rewarding our guests with exclusive experiences. The contribution and support of the popular talent Saad El Mjarad’s concert is in line with fulfilling our vision to create great moments for everyone, everyday,” said Abdulhamid Bukhashem, Senior Mall Manager at City Centre Ajman.  “As part of the celebratory events that we offer our shoppers, this concert is an addition to the previous parades and shows that were already conducted for a diverse range of families and visitors.”

The ‘20 Days of Winning’ campaign, which ran in City Centre Ajman from November 1 – 20, a Roaming Parade Carnival that toured the mall earlier this month and Saad’s concert are all activities to mark the end of the brand’s 20th anniversary festivities. The concert celebration promises a thrilling night as guests from all over the region are invited  to enjoy Saad El Mjarad’s musical performance.

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