City Centre Qurum Shapes Young Minds Imagination with Creative Play-Doh Activation

08 Dec 2015

City Centre Qurum Shapes Young Minds Imagination with Creative Play-Doh Activation

Mall gives away OMR 2,000 on December 20th as part of City Centre brand’s 20th anniversary

Muscat, Oman: City Centre Qurum, a family destination of choice developed by Majid Al Futtaim, helps children get creative this December from the 10th - 19th, by bringing a complimentary interactive Play-Doh activation to the Sultanate for the very first time. As part of City Centre Qurum’s calendar of engaging activities for families, children can let their imaginations run wild, explore and create with Play- Doh.

Located in the lower ground floor of the mall, the colourful and interactive Play-Doh activity zone will be open from 2pm each day with 20 minute sessions with unlimited Play-Doh available for children to mould into creations that capture their imaginations. Each child will also get a tub of Play- Doh to take home and continue the fun.

“At City Centre Qurum, we want our guests to enjoy and take part in most engaging mall experience possible. In bringing this activation to Oman for the first time we continue with Majid Al Futtaim’s vision to create great moments for everyone, every day,” said Watfa Humaid Al Harthy, Senior Mall Manager for City Centre Qurum. “Children can play, create and be inspired whilst the family enjoys a great day at the mall. Play- Doh is such an iconic toy which has previously been enjoyed by generations of children therefore; we want to reintroduce the creative stimulation to our community.

Play-Doh is a colourful, safe and non-staining modelling toy which was made popular in America in the 1950s where schools encouraged children to create and play. Since then Play-Doh was exported worldwide and is one of the most popular and iconic toys for young creative minds.

City Centre Qurum also continues to celebrate City Centre brand’s 20th anniversary, with exciting promotions in the mall and on social media. Shoppers are encouraged to carry their shopping bags around the mall for the chance to win. On 20th of December, 20 visitors at City Centre Qurum will be selected at random to win a shopping spree worth OMR 50.

Enhancing the celebration to allow our loyal shoppers to engage with social media, City Centre Qurum’s Facebook and Instagram pages get interactive. Followers are requested to post a photo of a “Great Moment” during their time in City Centre Qurum. They then proceed to tag the mall and two friends for a chance to win an OMR 50 gift vouchers each day.

The prizes don’t stop there, as shoppers visiting the mall from November 26 – December 26 can also win fantastic prizes, simply by shopping with a minimum of OMR 20 at any store in City Centre Qurum, they can participate in a daily prize draw where 31 lucky winners will receive OMR 200 of gift vouchers.

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