Mall of the Emirates Welcomes Seven New Flagship Stores on Level 1s Newly Opened Luxury Wing

15 Sep 2016

MCM, Boucheron, Brunello Cucinelli, Etro, Polo Ralph Lauren, Roger Vivier and Marc Jacobs open in the stylish fashion destination
Bvlgari boutiques set to open this month

Dubai, UAE: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has opened seven new boutiques by world renowned fashion houses located in the newly opened stylish Luxury Wing on Level 1.

Underscoring Majid Al Futtaim’s leadership in the retail sector, the Luxury Wing has undergone a complete revamp as part of the mall’s Evolution 2015 AED1 billion multi-stage redevelopment journey, contemporising the avenue to offer a premium location for international luxury brands.

Most recently, Mall of the Emirates has welcomed MCM, Boucheron, Brunello Cucinelli, Etro, Marc Jacobs, Roger Vivier and Polo Ralph Lauren boutiques to the modern and stylish fashion wing. Earlier this year, the mall launched stores by Saint Laurent, Marni, Alexander McQueen and Jimmy Choo, and scheduled for this month Bvlgari will complete the area.

“The delivery of Evolution 2015 was a key milestone in Majid Al Futtaim’s legacy of innovation in response to customer demands. Mall of the Emirates’ enhanced Level 1 Luxury Wing is a part of the mall’s phased expansion and presents an incredible destination for premium brands. As we continue to evolve the mall’s offerings, we are delighted to open the doors of new world-class luxury flagship stores in keeping with our vision of creating great moments for our visitors. With large, beautiful store fronts and each featuring an original upper-façade architectural design, the renewed area has enhanced the customer experience with generous walk ways and updated conveniences,” said Hussain Moosa, Associate Director for Mall of the Emirates.

Founded in 1976, MCM, or Modern Creation München, has grown to become a global phenomenon offering cult classic luggage and leather goods loved by high profile travellers; legends like The Rolling Stones, Eric Clapton, Freddie Mercury and David Bowie. Known for its craftsmanship and personalised touches, the new MCM store is sure to be a favourite for shoppers looking for an undeniable modern classic. 

Fine jeweler, Boucheron is open now on Level 1, presenting its distinct nature-inspired motifs, floral designs and incredible fashion-forward jewels that have garnered it international acclaim. Established in the 1800’s with the vision to create ‘living’ jewellery that was both innovative and sensual. For over 150 years, Boucheron has been designing precious jewellery and watches for the world’s most elite clientele.

Knitwear specialist Brunello Cucinelli has opened his first boutique in the Middle East at Mall of the Emirates Luxury Wing. The sophisticated store houses the current men’s and women’s collections by the “king of cashmere” known for his use of a timeless colour palette, lavish fabrics and his ethical approach to business and design.

For over 40 years, Italian label Etro has been synonymous with style, quality and elegance. Created from Gimmo Etro’s innate passion for travel, history and culture the family-run brand opened its doors at Mall of the Emirates for visitors to shop women’s and men’s pret-a-porter collections.

Known for its American-chic aesthetic, Ralph Lauren’s renewed store on Level 1 houses men’s, and women’s as well as accessories. The new store reflects the iconic brand’s all-round sensibility that encompasses an aspirational style where sportswear meets luxury fashion.

Founded in 1984, Marc Jacobs has joined the Luxury Wing on Level 1, delivering the award-winning New Yorker’s ready-to-wear and accessory lines. The reopened store houses a comprehensive selection of pieces the brand is renowned for including recognizable design elements, one-of-a-kind textiles and attention to detail.

Since opening his first boutique in Paris in 1937, Roger Vivier - known as the Fabergé of shoes - has created shoes like sculptures, which have become loved by leading ladies and royalty the world over, including Queen Elizabeth II and Brigitte Bardot.  Roger Vivier always stayed ahead of trends, daring to create the platform sole in 1937 and the stiletto heel in 1954. Today, timeless icons such as the Belle Vivier Buckle ballerina, Choc heel stilettos and Prismick bags enchant all women in search of exclusive elegance.

Majid Al Futtaim’s commitment to create unique points of differentiation to deliver the best shopping, leisure and entertainment experience is evident throughout Mall of the Emirates. From upgraded facilities and conveniences to new dining options and retail options, the retail pioneer continuously seeks ways in which to enhance and shape its malls to respond to changing customer needs.

The completion of Evolution 2015 marked a key milestone in Mall of the Emirate’s 10-year anniversary which celebrated a decade of innovation in retail, entertainment and hospitality as the Middle East’s first shopping resort destination.

Mall of the Emirates’ Evolution 2015 also supported Majid Al Futtaim’s development movement that has made significant contributions to the retail landscape of the region for the last 20 years, and have helped transform the face of Dubai and put the city on the map as a top global retail and tourist destination.

For further information, please visit: or