• A pop-up store will feature some of the rarest sneaker collectibles and limited-edition shoes from much-loved brands including Nike and Adidas.
• Visitors to the pop-up will also access photo opportunities, dedicated zones where sneakers can be customised and cleaned..
• The launch of Sneakers Lab by City Centre Mirdif follows the results of the mall’s ‘Big City Centre Vote’, where customers expressed a desire for a community space that offers new and unique concepts and experiences.
Dubai, UAE – 28 February 2023: City Centre Mirdif has taken another step to elevating the shopping experience with the launch of the Sneakers Lab, a pop-up store and experience featuring some of the most desirable sneakers on the market today. Opening on February 26 at the mall’s Central Galleria, Sneakers Lab by City Centre Mirdif will feature limited-edition sneakers in the UAE, including Nike Dunks, Retro Jordans, Adidas Yeezys and more. It will also house the latest streetwear apparel, accessories and other collectibles from international brands such as Supreme, Essentials, Anti Social Social Club and Drew.
Operated by HypeSelection, an upcoming Dubai-based sneaker and streetwear boutique, Sneakers Lab by City Centre Mirdif will feature a full range of unique sneakers and limited-edition items for sale. Visitors of the pop-up can also customize and clean their sneakers at a shoe care lab. Those passionate about fashion will have much to look forward to.
Sneakers Lab by City Centre Mirdif aims to bring the UAE’s sneakerheads into one space where they can connect through their passion for sneakers. The mall’s innovative pop-up is a direct result of Majid Al Futtaim’s ‘Big City Centre Vote’, a survey conducted across hundreds of people to better understand what the community is looking for in its mall destinations. Key members of various social groups expressed the desire for more unique concepts and experiences binding the community together.
Sneakers Lab by City Centre Mirdif is part of the Spring/Summer Fashion campaign at the mall, during which customers can find attractive offers and win 100,000 share points weekly.