• Carrefour launches ‘Champions of Ramadan’ to identify those who make the holy month of Ramadan special
• Friends and family can nominate their ‘Champion’ via social media using the hashtag #ChampionsofRamadan
• Prizes worth over AED 20,000 up for grabs for 5 winners including a full kitchen setup from Beko Home Appliances
Dubai, United Arab Emirates, 22 March, 2023: Carrefour, owned and operated by Majid Al Futtaim in the UAE, has launched the ‘Champions of Ramadan’ campaign. From March 22, customers can participate by nominating themselves or their loved ones for illustrating qualities such as healthier eating, smart shopping, charitable giving and togetherness. Carrefour aims to help customers live better during this holy month as it encourages its customers to reflect on the spirit of Ramadan.
Offering UAE residents, a chance to be recognised for their efforts, Carrefour will host a special suhoor on April 8th, where five ‘Champions’ will win a full kitchen makeover worth over AED 20,000 provided by Beko Home Appliances. This includes a refrigerator, dishwasher, washing machine, cooker, and more kitchen appliances.
Bernardo Perloiro, Chief Operating Officer, GCC, Majid Al Futtaim Retail, commented: “We understand the daily dedication and responsibilities that go into making each day of the holy month special, which is why we have decided to celebrate our ‘Champions of Ramadan’ who go that extra mile in bringing everyone together – whether that’s by preparing delicious dishes, laying the table beautifully, shopping for groceries, or donating to charity –. We want to inspire people to express their gratitude to one another and recognise those who go above and beyond. We are excited for customers to grab their phones, get creative, and tell us who is their ‘Champion of Ramadan’.”
Customers can nominate a ‘Champion’ by uploading a story, video, reel, or post across Facebook, Instagram, Twitter, and TikTok along with the hashtag #ChampionsOfRamadan. Content must tag @carrefouruae to tell the brand what makes each nominee truly unique.
This rewarding competition accompanies the leading retailer’s promotional campaign, with discounts up to 50 per cent across 6,000 products to help customers manage their spending. Carrefour is equally dedicated to keeping the spirit of generosity alive through its partnership with Emirates Red Crescent, which offers customers the chance to donate boxes containing essential food items to those in need. Boxes are priced at either AED50 or AED100, with everything from Carrefour’s own brand, and can be purchased for customers’ personal use or given to vulnerable families across the UAE.
Learn more about the spirit of the campaign here