Majid Al Futtaim to Launch State-of-the-Art VOX Cinemas and Seven Premier Lifestyle Brands at Diriyah Square
05 Oct 2025
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• Majid Al Futtaim Holding becomes the first lifestyle and entertainment partner for Diriyah Square, marking a milestone in the precinct’s retail journey.
• A state-of-the-art VOX Cinemas will anchor the entertainment offering, delivering an unparalleled cinematic experience.
• The partnership will debut seven globally sought-after brands: lululemon, Crate & Barrel, CB2, AllSaints, Shiseido, Abercrombie & Fitch and Hollister.
• Collectively, the seven retail stores and VOX Cinemas will span a total Gross Leasable Area (GLA) of 13,167.41
Diriyah, 5 October 2025: Diriyah Company has announced a landmark partnership agreement with Majid Al Futtaim Holding, a leading communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia. The partnership will introduce a state-of-the-art VOX Cinemas multiplex and a curated collection of seven premier brands to the prestigious Diriyah Square, a world-class premium lifestyle district.
The agreement, which marks Majid Al Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, introduces a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the destination. Lifestyle retail outlets will span approximately 5,534.48 sqm, while the VOX Cinemas will cover 7,632.93 sqm, bringing the total to 13,167.41 sqm.
The partnership will see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. In addition, lululemon, Crate & Barrel, and Abercrombie & Fitch will establish flagship stores in Diriyah Square, complemented by new locations for popular brands AllSaints, CB2 and Hollister.
The formal signing took place at Diriyah Company's headquarters by Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, and Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, in the presence of senior leadership from both organizations.
Jerry Inzerillo, Group CEO of Diriyah Company, commented on the new partnership, “We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, said “Diriyah is poised to become a global beacon of culture, heritage, and innovation, and we are proud to contribute to this transformative national project. Our partnership with Diriyah reflects our unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030. With our diverse brand portfolio, world-class VOX Cinemas, and immersive lifestyle concepts, we are confident in our ability to help shape Diriyah Square into a vibrant, pedestrian-first destination that seamlessly blends modern retail with the rich traditions and heritage of the Kingdom.”
Diriyah Square is designed to connect the world’s finest brands with authentic Saudi luxury concepts in a pedestrian-centric precinct that seamlessly blends culture, leisure, and entertainment. When complete, Diriyah Square will host over 400 of the finest retail brands, luxury boutiques, and dining concepts.
This partnership follows the recent award of a $600 million (SAR 2.249 billion) contract to Salini Saudi Arabia Co. Ltd. for construction work on the high-profile Diriyah Square, which will sit above one of the world’s largest underground car parks with over 10,500 spaces.
As a cornerstone of Saudi Vision 2030, the broader Diriyah development is forecast to contribute approximately $18.6 billion (SAR 70 billion) to the Kingdom’s GDP, create nearly 180,000 jobs, and be home to an estimated 100,000 people upon completion.
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