Boy Playing Lego

LEGO, the world’s leading toy brand, initially partnered with Majid Al Futtaim in 2015 – opening its first-ever franchise store in the UAE and successfully achieving global benchmarks for international franchises to follow.

A first-of-its kind, the Majid Al Futtaim LEGO concept was a perfect fit for the region – allowing customers to experience LEGO for themselves, in line with Majid Al Futtaim vision of providing ‘great moments for everyone, everyday’.

Set to open its 9th store in the region in 2019, LEGO continues to work in partnership with Majid Al Futtaim to ensure LEGO stores are positioned in optimal locations, and that the fit-out, operations and related activations offer a competitive advantage for the group and provide an experience like no other in the region.