Dubai, United Arab Emirates; 27 June 2026: Pacsun has officially opened its first-ever international store at Mall of the Emirates, marking the brand’s first physical retail location outside the United States and the beginning of its regional expansion.

Bringing Pacsun’s California-inspired lifestyle to Dubai, the new store offers a curated selection of youth-focused fashion across denim, graphic tees, hoodies, swimwear, accessories and seasonal collections. Designed as more than a retail space, the store brings together fashion, music, art and culture, creating a destination for self-expression, discovery and community.

The opening was celebrated on May 27 with an immersive, music-fuelled Eid launch experience that transformed the store into a live celebration of fashion, creators and youth culture. A key highlight was a special appearance by regional music sensation Al Shami, who joined the celebrations and took part in an exclusive meet-and-greet with fans.

The event drew strong attendance throughout the day, with live DJs, interactive activations and a vibrant atmosphere that reflected Pacsun’s community-led spirit. Centred around the brand’s “Create With Us” concept, the launch was developed in collaboration with the UAE-based Pacsun Launch Lab, a collective of 55 Gen Z creatives who helped shape the visuals, content and activation ideas for the opening.

Founded in California in 1980, Pacsun is known for its connection to global youth culture across fashion, music, art and sport. Its arrival at Mall of the Emirates introduces a new, experience-led retail concept to the region, bringing the brand closer to a generation of customers who value individuality, creativity and culture.

For more information, visit Pacsun Middle East or follow @pacsunme on Instagram and TikTok.