• ‘Fashion weekend’ at City Centre Mirdif on March 19
• Catwalk shows at Mall of the Emirates on March 26 - 27
• ‘Star Style Search’ at City Centre Deira on March 26 - 28
• Mini Concert Arab celebrities: Yara and Myriam Fares
Dubai, UAE: This Spring/Summer season, Majid Al Futtaim’s line-up of exciting activities on and off the catwalk will make shopping a great experience for everyone. Be fabulously fashionable from now until April 5 at Mall of the Emirates, City Centre Deira, and City Centre Mirdif, with regional talents, in-store promotions, design competitions, a model search, fashion shows and celebrity appearances.
Harvey Nichols – Dubai will be hosting fashion shows on March 26 and 27 featuring Spring/ Summer 2015 looks from designers such as Kenzo, Moschino, Dolce & Gabbana, Chloe and more! Younger fashionistas will get inspiration from the “mini-me” children’s looks that will be featured on Friday’s catwalk shows. Each Guest will receive a gift from Harvey Nichols – Dubai and will be invited to enjoy a complimentary beauty experience with Dior Beauty.
Mall of the Emirates will also reward lucky patrons with a shopping spree worth AED 25,000 weekly upon spending a minimum of AED 699 at any outlets within the mall. Double chances of winning will be given to those who spend in the fashion category of the mall. In addition, mall shoppers will have the opportunity to become supermodels through an online competition from March 13-26, and one lucky winner gets an amazing makeover package at the mall.
“We welcome the new season with great enthusiasm and hope our visitors will enjoy the latest Spring/Summer fashion collections coming in. Mall of the Emirates offers an array of exciting activities such as catwalk shows, special treats for visitors, and thrilling prizes to win, guaranteeing to revamp any fashionista’s wardrobe,” said Hussain Moosa, Associate Director for Mall of the Emirates.
Majid Al Futtaim takes pride in its clientele’s individual style. To further this, City Centre Deira will hold the ‘Star Style Search’ on March 26 to 28 with a special celebrity guest – the region’s pop singer with a soulful voice: Yara, who will also perform her latest hits. Every purchase at any of the fashion brands within the mall will give shoppers the chance to become a supermodel for the day. Among the top 20 finalists vying for the title, one lucky winner will be glammed up by industry-leading make-up artists and stylists, photographed by a professional, featured in a leading lifestyle magazine, and receive a shopping spree worth AED 10,000.
“To complement the excitement that the new season brings, we want to inspire our patrons to express their personal styles in smart and inspirational ways, and what better way than by with the influence of fashion icon Yara,” Majed Al Fahim, Senior Mall Manager at City Centre Deira
City Centre Mirdif will also help its shoppers keep their style game on point with a series of catwalk shows that will run from March 19 to 21. Fashion enthusiasts will get their daily dose of inspiration from six catwalk shows of 12 looks per day that will feature the top ensembles from 30 participating premium fashion labels. Closing the mall runway in style is the Queen of the Stage, Myriam Fares, who will perform her latest hits.
At City Centre Mirdif, kids can take part at ‘Trashion’ - a thrilling event that nurtures the next generation’s inkling for design, as well as instils love for nature. Talented kids will be invited to showcase their artistic talents and sense of style by designing a garment using recyclable materials. The carefully-selected contestants will have the opportunity to showcase their work on the City Centre’s Mirdif runway on March 20 and the top three young designers will be rewarded with cash prizes worth AED 5000 for the first place, AED 3000 for the second place, and AED 2000 for the third place.
“It is a great pleasure to have Myriam Fares as part of our Spring celebrations and we hope visitors will enjoy the unique opportunity of seeing her perform and share her beauty experience. We are also proud of educating the younger generation about the style and substance of recycling through the Trashion show,” said Mohamed Al Jasmi, Mall Manager for City Centre Mirdif.
A stylish holiday is at stake for those who are looking into updating their wardrobe for the coming season by shopping at City Centre Deira or City Centre Mirdif. For a minimum spend of AED 399, a shopper will get a raffle entry to win a luxurious five-star vacation for two in Paris worth AED 70,000. To double the fun, the first twenty patrons to spend a total of AED 999 at City Centre Mirdif and 799 at City Centre Deira will take home a Polaroid camera—perfect for those who love to share their fun activities and radiant selfies.
It is no surprise that the seemingly simple task of updating one’s wardrobe can be fabulously fun, because Majid Al Futtaim ensures to create great moments for everyone, every day.