Majid Al Futtaim, announced that it will open the first Abercrombie & Fitch store, including a shop-in-shop for its abercrombie kids brand, in Jeddah, Saudi Arabia at the Red Sea Mall.
ABERCROMBIE & FITCH FRANCHISE In theMIDDLE EAST
First Abercrombie & Fitch andAbercrombie Kids Store in Saudi Arabia To Open in September 2017
Dubai, UAE — Majid Al Futtaim, the leading shopping mall, communities, retail andleisure pioneer across the Middle East, Africa and Asia today announced that itwill open the first Abercrombie & Fitch store, including a shop-in-shop forits abercrombie kids brand, in Jeddah, Saudi Arabia at the Red Sea Mall.Featuring men’s, women’s and children’s Autumn/Winter 2017 collections at itsopening, the expansion into KSA is part of the franchise agreement betweenMajid Al Futtaim Fashion and Abercrombie& Fitch Co. announced in 2016.
Majid Al Futtaim first introduced the Abercrombie & Fitch brandregionally in Kuwait, both at 360 Mall and The Avenues, followed by a flagshipstore in Mall of the Emirates in December 2015, that also saw the launch of thebrand’s first fragrance boutique. Two further stores opened in Qatar at DohaFestival City and Mall of Qatar in March 2017. Including the launchin Saudi Arabia, Majid Al Futtaim partners with Abercrombie & Fitch Co. ona total of six Abercrombie & Fitch and three abercrombie kids’ stores inthe Middle East in a mix of franchise and joint venture arrangements.
Abercrombie& Fitch remains true to its 125-year heritage ofcreating expertly crafted products with an effortless, American style. The728sqm store will open in the brand new, modern extension of the Red Sea Mall,and will feature the brand’s open and engaging shopping environment. The spacewill offer both Abercrombie & Fitch and abercrombie kids product.
“We are excited to be expanding both the Majid Al Futtaim Fashion brandportfolio and the Abercrombie & Fitch label in the Middle East, andcontinuing to bring highly sought after brands to the KSA region. The expansionand upcoming presence shows Majid Al Futtaim Fashion’s continued investment inthe success of its franchise partnership,” said Shireen El Khatib, CEO of Majid Al Futtaim Fashion.
“We are looking forward to bringing our unique Abercrombie & Fitchstore-based brand experience to our customers in Saudi Arabia, andcomplementing our existing omnichannel capabilities, and support our goal ofproviding our customers with the ability to engage with our brands, whenever,wherever and however they choose to do so,” said Fran Horowitz, CEO ofAbercrombie & Fitch Co. “We are proud to have Majid Al Futtaim as apartner to drive and support our continued expansion throughout the region.”
The franchise agreement will see the brands eventually expanding intoOman and Bahrain strengthening the company’s profile and the brands’ reach inthe region.